Career in SEO Field

SEO – Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo etc. It is a  technique  which  helps search engines find  and  rank your site higher than the millions of other sites in response to a search query.

Education is always a step towards a rewarding career, with the demand for Search Engine Optimization (SEO) skills on the rise, it’s no wonder  more and more people want a career in the SEO industry. If you want to be well-known and financially successful then get good at SEO; don’t take what you read at face value, try everything for yourself, read blogs but spend an equal amount of time doing, be selective at taking on projects that fit your skill set so the client gets good value. SEO is quite a broad job title and you’re bound to gravitate toward and likely specialize in a specific area.

Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge amount in SEO. It’s one of the most happening areas and there are a good number of job opportunities in the field of SEO.

SEO has very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat your competitor, and have an edge over all others. The Web has changed the way companies do business, so to some extent today’s marketers and advertisers need to have at least some SEO knowledge if they want to be successful. SEO is a great career opportunity.

So if you believe  in  yourself  and  you have extra-ordinary creativity  I think  you must choose  a  SEO as a career. 

Get Your Website Redesigned Today

Well you must be thinking that what is the website redesigning process and why you should go for it? My dear friend let me explain you first what is website redesigning?

Look! When color of your house, interior, decorative items and furniture start appearing monotonous and gloomy to you along with the passage of time and you finally think to buy new furniture, decorative items by replacing the older ones in order to give a fresh & energetic look to your home and even go for renovation process just to make your home look attractive and pleasing because your home is the reflection of your personality, your attitude and even your character. This process would be called home redesigning.

A well organized home describes you better it reflects that how organized you are in your life, the beauty of home indicates the beauty of your nature. In fact your guest also feel good when they find some changes in your home and they get impressed. They tell others about your home renovation and thus ultimately you and your home becomes famous in your group and family. So now you can understand why you need home renovation and what great difference it makes.

In the same manner, as the time passes your website start looking monotonous and boring. Visitors get distracted from your website when they don’t find anything new in it. Why would anyone like to visit a website in which all the stuffs are old and outdated. A website in which they found always the same thing each time they visit it. Everyone wants change & variety. So start thinking about website redesigning before you loose all your potential customers because of your old, outdated and monotonous website.

Now what you have to do is analyze your website not as an administrator but as a visitor and ask some questions to yourself…

  • Is my website attractive?
  • Is my website interactive?
  • Are the images displayed on my websites up-to-date?
  • Is the content of my website interesting and go with my services and products information I am offering at present?
  • Is the navigation of my site easy and convenient?
  • Are the features of my website updated?
  • Would visitors be able to find desired information on my website?
  • Is the layout, color and theme of my website eye catching?

If the answers to maximum questions are “NO” and then you should get your website redesigned as soon as possible. Remember you have to analyze your website as a visitor & not as an administrator. Answer these questions genuinely. Be true to yourself.

Believe me analyze your website asap and decide to get it redesigned so that you can relaunch it on “NEW YEAR EVE” or 1st JAN.


Just hustle up and grab this opportunity to relaunch your website and attract loads of visitors.

Best of Luck!


Understanding Logo

Friends we all have seen large number of logos in our life. In fact daily we see some or the other logo either on poster while on the way or television while watching TV. Well what you feel when you see any logo? Firstly I think you must think to which company it belongs to, especially if its design and color is eye catching. Then you can’t stop yourself thinking about that company. Earlier only big companies used to have their logos, but now even small companies get their logos designed. Okay now what is a logo? If you observe logos of different companies and brands then you will find that a logo is a name, symbol or trademark of a company or organization. A logo can be made up of text only or image only or combination of both. Logo communicates the goal and philosophy of company to which it belongs.

 

Types of Logos:

Text Logo:A logo that contains only text is called a text logo. It either contain full name of company if name is short or main letters of company name. Like logo of Bing, HBO, Virgin mobiles etc.

 

Symbol Logo: Symbol logo uses an image or images to represent the image of company. That is why it is necessary to choose a proper and suitable image for the company of your logo. An improper image can pass a wrong message to the people.

 

Text and Symbol Logo: A little bit amount of text if addedwith an image, compliment that image. Sometimes even abbreviations are used to compliment image in a logo of company. You should select an image keeping the audience choice and interest in mind.

 

Now there is a question that why a logo is needed? Well we all know that images drives attention more quickly than words and it stay in mind for longer period. So in order to make public remember your company, you must design a logo. A logo gives recognition to a brand or company and adds visual appeal to the web page or other company documents.

Your logo should be simple and compatible with your company image. For instance if you want to design a logo for an NGO, you wouldn’t choose flashy colors, or typical images because it will not be compatible with the nature of your organization. So be careful while choosing an image for a logo.

Your logo should be simple. As we all know simplicity is best. Your logo should be such which can be easily resized, it should be available in various sizes small, medium, large, a print and web version should be available of your logo and a black-white and color version.

Then what is important is the uniqueness of your logo. Your logo should be unique as it is the visual representation of your company or business. Your logo must be seen as a logo not a clip art. It should not be common. Secondly if you copy anyone else logo, you will violate the copyright rules.

A logo is one of the simplest ways to make a brand name recognition impact.

There are five principles that you should follow to ensure that this is so…

 

An effective logo is:

 

  • Simple
  • Unique
  • Timeless
  • Versatile
  • Compatible

What should you do in order to increase ranking of your website?

Well friends we all know that present era is internet era. And having a website for your business, company or any other organization or sector has become quite important. Okay now when you have got your website designed it is necessary that your website remain visible on maximum search engines, so that whenever anyone search anything that is related to your website, search engine must display the url of your website too along with other websites. Now the question is how you can make your website appear on maximum search engine list and maximum number of times. Well for that purpose you will have to increase the ranking of your website. Now I would like to share with you some important steps that should be followed if you want to increase the ranking of your website. There is work known as SEO i.e. Search Engine Optimization. SEO includes following works which helps in increasing your website ranking. I would like to tell them all to you in a nutshell. These are as follows:

         ·            Directory Submission: Directory Submission means submitting the URL of your website along with the details of your website like to whom it belong, what work and services the owner of that website delivers. You can get the list of Directory Submission with the help of Google. Well there are mainly three types of directory submission: (i) Regular link-Free (ii) Regular link with reciprocal link (iii) Featured Link submission. You can choose any of them.

·            Blog Submission: These days blog writing has become a fad even celebs create their own blogs. So you can also create a blog for your company and keep adding new content on regular basis. This will certainly help in increasing your website ranking. You can create blog free of cost on Blogger, word press, and there are many other blog websites.

·            Article Submission: Just like blog you can also submit articles on behalf of your company that are useful and well informative. If you search on Google you will find a large list of article submission websites. Firstly you will have to register yourself on that website and after that you can add as many articles as you wish.

·            Forum Submission: Forum Submission is also an important task under SEO. There are many forum websites, where you can easily register and start participating in discussion or can post your own thread. Remember there are certain guidelines that you need to follow while posting a comment or reply in an existing thread in a forum and you must follow them otherwise your account will be blocked.

·            Classified Ads Submission: Well we all know that there are large no. of classified ads websites over internet, some allows only paid while some allows both type of ad paid as well as free. So according to your wish and finance you can either post a free ad of your website or paid ads. This will certainly help in increasing the ranking of your website.

·            Local Listing: You can make your listing in local yellow and white pages by submitting your URL over there. It’s very easy and quick way to increase your website ranking.

·            Bookmarking: There are many bookmarking websites like diggo, reddit, delicious, etc. in which you can register yourself and bookmark websites over there. The more you bookmark your website the more traffic you will attract towards your website.

·            Press Release: Press Release is also one of the tasks to be performed under SEO. You can get the list of Press release website on Google. But remember do press release only when the news is very important and significant don’t submit spam posts.

 

So these are the eight task that are performed under SEO in order to increase the ranking of your website and anyone who is having basic knowledge of computer and internet can perform these tasks with the help of some training.

So what are you waiting for? Start performing these tasks and make your website reach the top in the search engine list.

Web Designing as a career

Now-a-day most of the companies, organizations, institutions, educational institutes whether private or government get their websites designed. Actually website has become an easy and interactive means of presenting yourself in front of the world. Having a website has now become a need rather than a craze. So observing this need of website in present era we can say that if you have creativity and innovation, you can choose web designing as a career. Web designing includes designing of web pages, web applications, and websites. Web designing is not only creating a layout of website but it ranges from graphics to animation also. In web designing what you exactly sell is your creative skills and innovation. If you have that creativity, sense of color, you know how to play with colors and patterns, you think out of the box, you have extra-ordinary imagination power, you can create a design that suits the idea or concept of your client, then what are you waiting for…just join a good college or institute that gives training on web designing and enhance your skills and get ready to explore in the field of web designing with the dint of your hard work and creative skills. What I feel is if you want to make web designing your career then its only and only your creative skills and diligence that matters not college or institute.

Before designing any website you need to do brain storming, understand the concept behind the creation of the website. When you opt web designing as a career you will have to study web languages such as HTML, JavaScript, and multimedia software like dream weaver, flash, Photoshop etc. you can either go for professional multimedia degree or do some short term courses of web designing. Once you get expertise over these languages and softwares you can create amazing web designs with the help of your creativity and innovation and make your own identity in this field by your quality work.   Today the demand of highly skilled web designers has been increased a lot. Companies look for a competent web designer who can design a professional website. Web designers can work for various kinds of people and in various types of field. They get chance to create designs for  companies, businessmen, educational institutes, organization, individuals and many more and thus they get to know about these fields as well which ultimately enhance their knowledge. Web designers have great scope in India. Even fresher’s get good salary in this field. When you have worked for a long duration in this field and have got lot of experience, you can start your own web designing and development company.

So if you believe in yourself and can deliver the designs according to the current market trends and latest technology, you have extra-ordinary creativity I think you must choose web designing as a career. 

Does your website give a professional look?

Are you a professional? Are you having your own professional website? If your answers to these question are in “positive” that means “yes”. Then I would definitely like to ask you another important question, “Does your website give a professional look”? If you don’t know what you should reply then answer these questions in “yes” or “no”.  But Before answering my questions,  just have a look at your own website. See your website as a visitor, from the visitors’ perspective and not as an owner of website. Observe each and every section of your website very carefully. So have you done? Now answer these questions truly:

  • Are there many images in your website?
  • Is navigation in your website complex and time-taking?
  • Is your website loaded with too much content?
  • Is your website very gaudy?
  • Is your website having many menus?

If your answers are most of the time “yes”, then you should work over your website and obviously your website does not give a professional look at all.  As far as I have observed professional websites, a professional website needs to look simple, sober yet eye-catching. Professional websites should not be very complicated and complex in its design and structure.  A professional website should be very simple. You know what a skilled web designer has enough knowledge about the colors to be used in web designing depending upon the type of websites.  A skillful web designer always uses soothing & cool colors in a professional website. A professional website should have limited number of images and that too exactly according the content and theme of website. There should not be anything extra in a professional website. Minimum advertisements should be displayed on a professional website.

If your professional website is just according to the above mentioned standard then you need not worry about your website and no doubt that your website gives a professional look. You need not get your website redesigned but yes if your website is lacking above mentioned standard then you must get it redesigned as soon as possible before it destroy or degrade  the image of your profession.

Websofy Software (P) Ltd. also provides website redesigning service. So if you feel that your website is not giving a professional look, you can get it redesigned by us. You are most welcome by Websofy.

why should i get a website?

Before I tell you that why should you get a website I would like to explain you first that what is a website? A website or a site as we usually address is a collection of web pages having images, videos, text, graphic and other things. The pages of a website are accessed from a URL known as Homepage. I am explaining website to you in most simple terms.  Because I am writing this blog for one and all I mean to say that for those also who don’t have much technical knowledge but they want to have a website. Well when anyone browse internet he/she finds many kinds of websites over there. Website is a space over internet where you can tell the world “who you are, what you do, what you want,” and whatever you want to share. By getting a website you can share your services and products all over the world. People can get to your website using your website address. In present era having a website for your business, company, institute, organization, or any other institution has become almost essential. We all know that online competition is growing rapidly. And in order to stand in this tough competition you will have to own a website for yourself. You should get a website because website makes your presence all over the world. Because of your website people get to know about you and your service just at a click. We all know that the use of internet is increasing day by day. Websites are present in wide range and variety over internet. There are websites available for almost everything.  So why should you not get a website? there is no answer to this question. In fact you must get a website. Get your website designed according to your work.

Different types of Websites:

  • blog website
  • celebrity website
  • click to donate site, community site
  • content site, corporate site
  • dating site
  • forum website
  • government site
  • e-commerce site
  • gaming website
  • media sharing website
  • News site
  • personal site
  • political site
  • search engine site like Google, Bing
  • social networking site
  • matrimonial sites